Friday, December 12, 2014

[Z681.Ebook] Ebook Basics Graphic Design 02: Design Research: Investigation for successful creative solutions, by Neil Leonard, Gavin Ambrose

Ebook Basics Graphic Design 02: Design Research: Investigation for successful creative solutions, by Neil Leonard, Gavin Ambrose

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Basics Graphic Design 02: Design Research: Investigation for successful creative solutions, by Neil Leonard, Gavin Ambrose

Basics Graphic Design 02: Design Research: Investigation for successful creative solutions, by Neil Leonard, Gavin Ambrose



Basics Graphic Design 02: Design Research: Investigation for successful creative solutions, by Neil Leonard, Gavin Ambrose

Ebook Basics Graphic Design 02: Design Research: Investigation for successful creative solutions, by Neil Leonard, Gavin Ambrose

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Basics Graphic Design 02: Design Research: Investigation for successful creative solutions, by Neil Leonard, Gavin Ambrose

Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more.

Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.

  • Sales Rank: #294596 in Books
  • Published on: 2012-08-09
  • Released on: 2012-08-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 231.65" h x 16.38" w x 6.30" l, 1.30 pounds
  • Binding: Paperback
  • 200 pages

Review

'In a climate where a certain six letter word search engine is fast becoming the one-stop hit for every research need, this book shows a breadth of techniques, opportunities, methodologies and suggestions that will open up your creative thinking in a way that no algorithm ever could. You don't need to hit a search button, you don't need to feel lucky. You need to read this book.'
− Barrie Tullett, The Lincoln School of Art & Design, UK

Design Research is an easy to follow, clearly written, student-friendly guide on how to conduct research for practical projects. Although academic in content, the fact that there are direct links to professional practice throughout, gives the book a 'real world' authority. The inclusion of case studies, interviews and supporting imagery purposefully links the relevance of the content to the practice of being a designer. Carefully building in complexity as the book progresses, the importance of, practice, methods, and key terminology of research are introduced in a measured way, ensuring the reader is not overwhelmed—students who do not value research as part of the design process will not only be engaged throughout, but they will be in no doubt of its importance after reading this book. In fact, Design Research doesn't just take the reader through a step by step guide to the research process, it also highlights plenty of everyday good practice along the way. In writing this book, Leonard and Ambrose have gone a long way in validating to students what they are taught on a day to day basis in lecture theatres and workshops—Design Research should therefore be on any contextual studies reading list as a result.

− Nigel Ball, University Campus Suffolk, UK

From the Back Cover

AVA's Basics Graphic Design titles are designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the field of graphic design. Packed with examples of from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential introduction to the subject.

Basics Graphic Design 02: Design Research will guide the reader through how to make the best use of research, in order to inform and enrich their design work. Through introducing key terminology, examining the importance of context, introducing specific research techniques and looking at how to analyze, interpret and present you research findings, the book gives the readers the tools they need to work towards innovative design solutions.

About the Author

Neil Leonard is a designer and educator. He is a graduate of the London College of Communication and is currently lecturing on the BA in Visual Communication at the Arts University College at Bournemouth, UK.
Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Excellent
By Carlos Moreno
Excellent Book for graphic designers!

1 of 1 people found the following review helpful.
Essential guide for design research
By Sophie Awcock
This book is ideal for someone starting out in design but also as a book to return back to. The book shows the depth of techniques that are required for thorough and in depth research for the world of Graphic Design. This book deconstructs the areas of design research, providing detailed chapters presented in an easy to read format using a basic layout alongside images to support the information. It is essential for all design projects to be approached with careful research and in-depth knowledge in which this book helps to inform and encourage the reader to do so. I would recommend this book to any aspiring designers.

See all 2 customer reviews...

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