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Transformations: Identity Construction in Contemporary Culture, by Grant David McCracken
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Self reinvention has become a preoccupation of contemporary culture. In the last decade, Hollywood made a 500-million-dollar bet on this idea with movies such as Multiplicity, Fight Club, eXistenZ, and Catch Me If You Can. Self reinvention marks the careers of Madonna, Ani DiFranco, Martha Stewart, and Robin Williams. The Nike ads of LeBron James, the experiments of New Age spirituality, the mores of contemporary teen culture, and the obsession with "extreme makeovers" are all examples of our culture's fixation with change. In a time marked by plenitude, transformation is one of the few things these parties have in common.
Although transformation is widely acknowledged as a defining characteristic of our culture, we have almost no studies on what it is or how it works. Transformations offers the first comprehensive and systematic view. It is an ethnography of the contemporary world.
- Sales Rank: #1149128 in Books
- Published on: 2008-05-12
- Released on: 2008-05-12
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .97" w x 6.12" l, 1.41 pounds
- Binding: Paperback
- 464 pages
Review
"A provocative, original, and thoughtful writer, someone who addresses topics that are central to our culture from a fresh vantage point, and someone who is willing to challenge orthodoxies―right, left, and center―which prevent theorists of other stripes from seeing what's in front of their eyes." ―Henry Jenkins, author of Convergence Culture
From the Publisher
"A provocative, original, and thoughtful writer, someone who addresses topics that are central to our culture from a fresh vantage point, and someone who is willing to challenge orthodoxies--right, left, and center--which prevent theorists of other stripes from seeing what's in front of their eyes." --Henry Jenkins, author of Convergence Culture
About the Author
Grant McCracken is a research affiliate of the Comparative Media Department at Massachusetts Institute of Technology. He is author of Culture and Consumption (IUP, 1990), Culture and Consumption II (IUP, 2005), Flock and Flow (IUP, 2006), The Long Interview, and Plenitude. He lives in Rowayton, Connecticut.
Most helpful customer reviews
6 of 6 people found the following review helpful.
Thought-provoking analysis of the cultural landscape
By Eric Nehrlich
I'm a big fan of Grant McCracken's blog, so I was eagerly anticipating his new book, which postulates that, as he titles his preface, "Entertainment is dead, long live Transformation". Instead of passively watching entertainment, people have become active consumers of the world around them, using ideas from all cultures to drive change within themselves. McCracken traces transformation possibilities throughout history, starting with tribal ritualistic transformations of rites of passage, passing through the industrial conception of working to improve one's social status by imitating the upper class, on to the 50s warring transformations of beatnik dropout culture vs. technophilic "brightwork" culture, and then to the postmodern transformations available to us today. We have moved from a world where one's birth determined one's destiny (sons of tailors became tailors) to one where we reinvent ourselves on an ongoing basis. McCracken takes the reader on a tour of several categories of postmodern transformations, including the capitalistic swift self and the Eastern-philosophy leaning radiant self. I highly recommend this book - it's so dense with new ideas and incisive observations that every few pages I would have to put it down and think for a while.
2 of 2 people found the following review helpful.
Fun to read, but lacking a persuasive thesis
By Andrew D. Oram
I can't be as enthusiastic as the three earlier reviewers. While
McCracken has insightful analyses of trends in the arts, and I picked
up some interesting observations that he makes along the way to his
main thesis, I don't find his big picture--the justification for
writing the book--that compelling. For every current example of
transformation he gives, I could find an example of somebody doing it
centuries ago, and McCracken gives minimal attention to such
historical parallels. If more of that kind of transformation is going
on now, perhaps it's because there are more people alive, or more
wealth and leisure, or more freedom in all things. Finally, while I
was impressed with his breadth of scope, I sometimes thought he drew
his view too broadly and forced a lot of things into his thesis that
are described better with other frameworks.
0 of 1 people found the following review helpful.
Entertaining and Erudite
By Dorie Clark
Grant McCracken has an impressive command of society and culture - ritual, myth, Ovid, and more make appearances in this book. But it's also a truly entertaining look at contemporary culture, from Ani DiFranco to Martha Stewart, and Madonna to Tony Robbins. The reader feels in good hands with someone as knowledgeable as McCracken, who got his doctorate at the University of Chicago and has taught at top-tier universities. His insights are fresh and bear the mark of someone who knows what he's talking about.
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